4 reasons to have a signature styled website

Makes website user friendly,easy to navigate and use
Helps build brand recognition by creating a consistent visual identity for your brand.
It helps you stand out from the competition amongst million of websites
It helps you communicate your message effectively.
The average bounce rate for websites is 41%
You get exactly what you thought of
There will be a specific format if you develop your website using an online site-building tool. Most have certain features you do not require.
You are not only paying for these unnecessary features, but they are also adding weight to your website. They might make it take longer for pages to load, which would make visitors turn away before making a purchase.